This article examines the platform-creator dyadic relationship that has taken shape around generative AI visual media. Rather than asking only whether AIGC (Artificial Intelligence Generated Content) lowers the technical threshold of image and video production, it asks how platforms rearrange Internet communication power through infrastructure, algorithms, data capture, and visibility allocation. Drawing on Manuel Castells's theory of communication power, the study develops a three-part account of production power, distribution power, and definitional power in AIGC platforms. The analysis combines theoretical interpretation, public platform cases, and practice-based observation. It argues that AIGC platforms do not simply de-professionalise or decentralise creation. Their low-threshold rhetoric invites ordinary users into visual production, but it also obscures the continuing value of professional expertise. Platform control over models, credits, computing resources, and interfaces then turns creative capacity into a conditionally accessible service. Algorithmic black boxes and traffic recommendation systems further shape how works circulate, are evaluated, and acquire value. AIGC platforms therefore widen entry while re-concentrating key forms of production, distribution, and definitional power. The study offers a cautious framework for creators, platform observers, and scholars of communication power.

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The portraits of AI-generated original virtual actors are generated by algorithms and data, representing a new type of legal interest in digital property with both commercial value and asset attributes. The images of AI-generated original virtual actors can hardly fully meet the recognition criteria for traditional intellectual property objects such as copyright and patent rights, and should be recognized as objects of data intellectual property rights. Under the current legal framework, a single legal department can hardly form a complete protection path for such interests, facing dilemmas such as difficulties in determining "originality", lack of subject qualification of personality rights, and the passivity and uncertainty of anti-unfair competition protection. While legislation is yet to be improved, optimizing the application of existing norms through methods of legal interpretation is a pragmatic approach. By extensively interpreting the originality rules of copyright law, applying the portrait property protection rules of the Civil Code by analogy, and activating the general clause of the Anti-Unfair Competition Law, a tiered and complementary stepwise protection system can be constructed to provide references for the judicial protection of digital image rights and interests and the compliant development of the industry.

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The natural wealth theory of Xi Jinping thought on ecological civilization achieves harmony between humanity and nature, comprehensively elaborates on the diverse wealth attributes of lucid waters and lush mountains, and strikes a balance between ecological health and economic prosperity. The natural wealth theory takes "humanity and nature are a community of life" as its logical starting point, and proposes a constellation of innovative perspectives along with corresponding judgments. This theory covers the core idea that natural ecosystems are natural and ecological wealth with inherent natural attributes, as well as social and economic assets with social attributes that yield economic benefits. It embodies the logic of ecological value transformation, which holds that lucid waters and lush mountains are invaluable assets. At the same time, it is oriented towards multiple value goals, including in tune with the natural environment, sustainability, equity, and broad‑based welfare, and thereby breaks through the natural value theory and natural rights theory of Ecocentrism.

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There is an internally unified logical relationship between adapting Marxism to the Chinese context and the needs of the times and constructing China's independent knowledge system. This process defines the theoretical substance, value orientation, and methodological foundation of an independent knowledge system at the level of fundamental direction. The history of the Communist Party of China's theoretical innovation reveals the historical logic through which theory develops and knowledge takes shape. Grounding inquiry in the practical questions of Chinese modernization and continuously answering the questions posed by the times constitute the practical driving force for original knowledge construction. Consolidating cultural subjectivity further endows the knowledge system with distinctive national characteristics. Taken together, these dimensions show that the construction of China's independent knowledge system is an organic unity of theoretical self-consciousness, historical initiative, practice-based creation, and cultural confidence. It is also the inevitable outcome of the vivid practice and innovative development of Marxism in China.

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