With the rapid advancement of information technology, new media have become integral to people's lives and work. While they facilitate the exchange and sharing of information, they also pose new challenges to intellectual property (IP) protection. This study explores the relationship between new media and intellectual property rights, analyzing the challenges and opportunities they bring. Through reviewing relevant literature and case studies, the research identifies a dual impact of new media on intellectual property rights. On one hand, they provide opportunities by expanding the reach and visibility of intellectual property rights, allowing innovative works to gain recognition more quickly. On the other hand, they contribute to widespread IP infringements due to fast dissemination, difficulty in control, and unauthorized use of works. The study concludes that new media can both aid IP innovation and foster infringement. It emphasizes the importance of strengthening IP protection in the new media era and offers practical insights for IP owners and users in coping with these challenges. The research provides theoretical and practical references for enhancing IP protection and fostering the harmonious development of new media and intellectual property rights.

With the acceleration of globalization, the importance of second language acquisition has become increasingly evident. It is not only a key way for individuals to improve their comprehensive quality and broaden their international horizons but also an important step for the country to cultivate international talents and enhance global competitiveness. Therefore, this paper focuses on the influence of affective factors on learning effects. From the perspective of educational psychology, this paper systematically explores the impact of emotional factors in the process of second language acquisition and its coping strategies. Through literature review and theoretical analysis, this paper outlines the main theories of second language acquisition and the affective factors that arise in second language acquisition. Subsequently, two key affective factors, self-efficacy and anxiety, and their effects on second language acquisition are analyzed in detail. The paper further proposes targeted strategies for second language acquisition, such as stimulating motivation and interest, reducing anxiety and stress, enhancing self-confidence and self-efficacy, promoting cooperative learning and emotional support, and implementing personalized teaching and tailored teaching, which aim to help learners better cope with the challenges posed by affective factors and to improve the effect of second language acquisition. The findings underscore that affective factors play a crucial role in second language acquisition, and effective affective management strategies are of great significance in improving learners' second language proficiency.

With the progress of the times, traditional teaching methods are gradually fading out of view in some developed countries, followed by modern teaching methods. Traditional teaching, often teacher-centered, focuses on knowledge transmission and memorization, while modern methods emphasize student-centered learning, active engagement, individualized instruction, and the use of technology. This study compares the effectiveness of traditional and modern teaching methods in relation to child development and educational psychology. Drawing from key theories in child development, such as Piaget’s cognitive development stages and Vygotsky’s social-cultural theory and zone of proximal development, this research explores how different methods support or hinder children’s cognitive, emotional, and social growth. Furthermore, principles from educational psychology, such as motivation and learning theories, offer a framework for evaluating the effects of these strategies on students' comprehensive academic performance and growth. The study finds that a balanced strategy, incorporating both classic and contemporary methods, yields optimal results by addressing varied learning demands and fostering critical thinking, creativity, and profound knowledge.

In the era of new media, with the popularization of the Internet, there are many Internet buzzwords and hot phrases in daily life, which reflect the characteristics of the times and the development of language in the ever-changing changes. The recent popularity of talk shows and the popularity of buzzwords such as “C, Cow, Horse, O”, “Oi, Kid” and “You Logo” have once again highlighted the importance of “language”. This paper will examine the sociolinguistic, cognitive and linguistic aspects of language. In this paper, the author will study the above mentioned Internet buzzwords from the perspectives of sociolinguistics and cognitive linguistics, and discuss their causes and variations. It is found that the variation phenomenon is embodied in three aspects: phonology, semantics and syntax, and the reasons for the variation phenomenon are found to be the arbitrariness of the combination of phonology and semantics, the aggregation of linguistic symbols, the cultural background, the diversity of communication media and the time factor; finally, the reasons for the emergence of Internet buzzwords are studied in terms of both internal and external aspects. Regulating the development trend of the Internet language phenomenon is also necessary.

With the continuous progress of people's thinking, the road to the future is no longer limited to the inherent gender model, and more will be combined with the individual's own characteristics to develop a private model, so as to maximize personal advantages and make full use of them. However, to some extent, it will be constrained by some inherent patterns, men and women put aside the stereotyped image of gender, on the single behavior pattern and individual ability, and can not directly conclude the conclusion, boys also have a gentle and delicate side, girls also have a strong, informal side, the two can be compared fairly in the certainty of gender at the same time. The purpose of this article is to describe the deviation of cognition of men and women in the social environment under the influence of fixed gender roles. All kinds of work, cultural biases and stereotypes. Gender role cognition does not exist in the traditional sense of the inherent conclusion, but about the individual behavior habits and norms of the definition of life style. Analysis breaks this way of thinking and maximizes individual development as much as possible.

With the development of the technology, more and more affairs are gradually replaced by artificial intelligence (AI), and a large-scale AI comes into people’s lives, it not only refreshes the existence of artificial intelligence but also the number of people who use it increasing. In fact, a labor force, such as teachers, will not be replaced by AI, but at the same time it is can not be ignored that advantages are brought by AI. This paper focuses on the in-depth discussion on the work content, findings and plans during a class on the application of AI in pedagogy. Based on the development of the science and technology innovation ability and artificial intelligence, online teaching is a well-known way of learning in this contemporary society in addition to offline teaching. For teachers, teaching methods are becoming diversified; for students, it is quite significant for them to find out which learning styles they are keen on. This paper analyzes the pros and cons from the opinions of not only teachers but also students, and elaborates on the practice of AI in teaching specifically. For instance, educators are worried about the poor distraction in class of kids; also, for the young generation, they are exploring a new way of teaching that is network teaching. As for the practice, this paper refers to the class preparation, class and after class for teachers.

This paper examines the topic of the extent to which elections reflect the will of the people, a crucial precondition for free and fair elections, cornerstones of a country’s democratic system. This study analyzes free will from two perspectives—the personal and social—identifying education, critical thinking, and the ability to access reliable information as necessary conditions for free will. Conducting a historical-based analysis, this work assesses the mechanisms through which dictators in authoritarian regimes use the role of the ‘election’ as a guise for masking totalitarian oppression. Next, it addresses the more subtle but equally perilous danger of demagogic leaders who take advantage of voter fears and prejudices to pretend to represent the citizens’ will. Lastly, the paper examines how various external factors, even in the framework of a perceived democratic electoral system, can usurp the people’s power. Namely, the nature of big data and targeted political advertising with predictive algorithms, along with disenfranchisement of marginalized groups and inherent flaws in seemingly democratic electoral systems—including the Electoral College or Israel’s fragmented parliamentary system—call into question the strength of the people’s will. The paper then argues that mitigating the flaws that subvert the people’s will necessitates large-scale reforms on a social and institutional level.

Traditional teaching modalities, which mainly feature teachers' lecturing and systematic knowledge imparting while disregarding students' initiative, have become difficult to accommodate the demands of modern education. Although the group cooperative approach is conducive to enhancing students' comprehensive capabilities, it also has deficiencies. Education equity refers to providing citizens with equal opportunities for learning and development, encompassing fair and just access to education and enjoying balanced educational resources for potential realization. This article analyzes the application of traditional and group collaboration modalities in primary school teaching, dissects the causes of educational inequality, excavates the value and patterns of both modalities and explores how to incorporate educational equity. It aims to facilitate the critical inheritance and modern transformation of traditional modalities and the improvement and development of group collaboration modalities. Eventually, it combines both with educational equity to serve primary school education and teaching.

In the digital era, cancel culture has become a potent social force, influencing brands and celebrities. With the increasing prevalence of social media platforms accelerating its spread, this research aims to unearth the drivers and consequences of cancel culture for both brands and celebrities, employing case studies of IVE and L'Oréal, it utilizes the power within relationships theory, and Heuristic typology in congruence theory to do the research. Findings reveal that cultural missteps or value breaches, like IVE's cultural misrepresentation and L'Oréal's controversial dismissal, trigger cancellations. Consumers' power perception and value congruence shape responses. Brands and celebrities can rebound through transparency and value realignment. The study concludes that while cancel culture poses risks, entities can safeguard themselves by embracing accountability and diversity. Moreover, understanding the generative reasons behind cancel culture is crucial in an age where public opinion wields significant influence, and it offers a strategic compass for brands/celebrities and a foundation for future research on this complex cultural phenomenon.

In today's society, the development and awakening of feminism has greatly influenced the dissemination of mass media and the development of film and television works. The film and media works under the influence of feminism are gradually moving towards two different aspects. The thesis focuses on feminist works in new media, and through qualitative analysis and comparative analysis of the plot structure, character portrayal and audience acceptance of the two TV series She and Her Girls and the film Beyond the Clouds, which are adapted from the real-life story of China's headmistress Zhang Guimei, who set up a girl's school to help girls to get out of the mountains, the the thesis discovers the different interpretations of feminism and women's strength in the new media films and TV works and analyses the audience acceptance of these two films with the same subject matter.We will also analyse the reasons for the audience's opposite attitudes towards these two works with the same subject matter, as well as the advantages and disadvantages of their impact on the development of the current film and media industry and the public's social awareness of feminism, in order to explore how to build up a feminist work in the new medFeminism, women's awakening, new media film and television, Chinese feminist works.