This study selects Guangxi as a case and, from the perspective of "experiential value generation," constructs a four-dimensional analytical model encompassing "in-depth excavation of cultural resources—transformation and generation of experiential products—effective linkage with target audiences—robust support of the industrial ecology." It comprehensively sorts out the intrinsic mechanisms and realization pathways through which traditional culture empowers the cultural and tourism industry. Within this framework, four specific implementation directions are covered: first, activating cultural materials guided by immersive experiences; second, restructuring product features centered on everyday experiences; third, innovating promotion models targeting young audiences; and fourth, optimizing the service system based on industrial linkage, aiming to provide ideas for the integration process of the cultural and tourism industry in the land of Guangxi.
Research Article
Open Access