Integrated Marketing Logic, Dilemma and Response in E-commerce: The Case of Three Squirrels

Qianyue Ding; Weichen Gao; Yuanyuan Gu; Yidan Lan

doi:10.54254/2753-7048/38/20240601

Article Information

Received: 7 December 2023

Published: 15 January 2024

DOI: https://doi.org/10.54254/2753-7048/38/20240601

Article Type: Research Article

Cite this article

Ding,Q.;Gao,W.;Gu,Y.;Lan,Y. (2024). Integrated Marketing Logic, Dilemma and Response in E-commerce: The Case of Three Squirrels. Lecture Notes in Education Psychology and Public Media,38,111-117.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About this Volume

Volume Title: LNEP Vol.38

Part of Series: Lecture Notes in Education Psychology and Public Media

ISSN: 2753-7048 (Print) / 2753-7056 (Online)

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