The Success of New Oriental’s Social Media-based Digital Marketing Strategies during the Pandemic and Implications for Companies in the Post-pandemic Era

Zekai Wu; Jessalyn Yaru Yang; Jinhao Ye; Zhuojin Song; Jiayi Ye

doi:10.54254/2753-7048/3/2022662

Article Information

Received: 28 February 2023

Published: 1 March 2023

DOI: https://doi.org/10.54254/2753-7048/3/2022662

Article Type: Research Article

Cite this article

Wu,Z.;Yang,J.Y.;Ye,J.;Song,Z.;Ye,J. (2023). The Success of New Oriental’s Social Media-based Digital Marketing Strategies during the Pandemic and Implications for Companies in the Post-pandemic Era. Lecture Notes in Education Psychology and Public Media,3,1152-1158.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About this Volume

Volume Title: LNEP Vol.3

Part of Series: Lecture Notes in Education Psychology and Public Media

ISSN: 2753-7048 (Print) / 2753-7056 (Online)

Copyright & License

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